Helps with Sleep and Relaxation... Nutropic Lab Launches 'PureRelax'

A new beverage that helps with sleep and tension relief has been released.

Nootropic Lab's second product, 'Pure Relax'
[Photo by Nootropic Lab]

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On the 12th, Nutropic Lab, a startup developing food, beverages, and health functional foods using nootropics, announced the launch of its relaxing drink, 'Pure Relax.' Nootropics refer to substances that enhance brain function.

Pure Relax is Nutropic Lab's second product following 'Pure Focus.' It features ingredients that may help with sleep and tension relief, such as L-theanine, GABA, sanjoin, lettuce extract powder, tart cherry concentrate, and chamomile flavor. Additionally, it contains L-tryptophan, B vitamins, magnesium, and zinc to aid the body's melatonin production. Sanjoin is the seed of the Ziziphus jujuba var. spinosa and is one of the main ingredients prescribed in traditional Korean medicine for sleep and calming effects. Together with Seoul National University Technology Holdings subsidiary, these ingredients were combined into a fast-absorbing liquid form.

The flavor blends cherry and chamomile to create an exotic taste. The volume is 50 ml, designed so that drinking it before bedtime does not cause the need to use the restroom during the night.

Nutropic Lab also held a launch event for Pure Relax. In collaboration with 'Travel Emichida,' the largest domestic Instagram channel related to travel, they recruited participants for a trial group targeting those who need help with jet lag adjustment during long-distance travel, deep sleep on airplanes, and complete relaxation at travel destinations.

A Nutropic Lab representative explained, “We planned this new product with a sincere hope to help, even a little, with South Korea’s unfortunate reality of consistently high rankings in stress index, sleep deprivation, depression, and suicide rates every year. We invested a lot of time in research and development to create a product that is not a sleeping pill but a more natural and healthy option to achieve maximum effect.”

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