Homeplus Prepares Japanese Whiskey Promotion Event on Samiljeol

Large discount store Homeplus has come under fire for holding a Japanese whiskey discount event on Samiljeol (Independence Movement Day).

Promotional material for Homeplus's whiskey discount event.

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Homeplus decided to sell popular whiskeys at discounted prices from March 1 to March 3. The discounted products change daily; on the 1st, the discounted items are Japanese products: Suntory Hibiki, Hakushu DR, and Yamazaki 12 Years. On the 2nd, Macallan and Glenallachie are discounted, and on the 3rd, Balvenie is discounted.

The news that Japanese whiskey would be sold at a discount on Samiljeol sparked criticism, especially on some online communities. There were reactions expressing regret that a promotional event for Japanese whiskey was held on a national holiday meant to honor the country’s patriotic martyrs.

Homeplus explained to the media, "On Samiljeol, we are discounting not only Japanese alcoholic beverages but also other world liquors," adding, "This event is not focused solely on Japanese alcoholic beverages."

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