1.5 Million People Tasted 'kkk Donkatsu'... CJ Freshway's 'Tuntun School' Sales Soar

CJ Freshway announced on the 29th that sales of its private brand (PB) 'Ttuntun School' increased by 50% compared to the previous year. Ttuntun School is a school meal specialized brand distributed by CJ Freshway to elementary, middle, and high schools nationwide.

CJ Freshway's school meal specialized brand 'Ttuntun School' presents 'kkk Donkatsu'
Photo by CJ Freshway

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There are a total of 60 products operated under the Ttuntun School brand. These include main menu items such as pork cutlet, hamburger steak, chicken, steak, smoked duck, and fried fish, as well as versatile side items like tofu, juice, and nuts.

Representative products include the 'kkk Pork Cutlet' shaped like Korean consonants, the 'Honey-Eaten Bear Hamburger Steak' resembling a teddy bear, and the 'Korean Peninsula Pork Cutlet' shaped like the Korean Peninsula. These are idea products that add fun elements to lunch trays with their unique shapes. Since their launch in September last year, these three products have been supplied to about 1.5 million people by December. Some products were also used as commemorative menus for national holidays such as Hangeul Day.

The chicken category also featured various products with differences in texture and shape, such as boneless chicken, popcorn chicken, and karaage. Ttuntun School's chicken products sold about 100 tons last year.

CJ Freshway plans to introduce various new products targeting the new semester next month. These range from main menu items like juicy hamburger cutlets and cheese-filled sandwich cutlets to desserts such as bakery items and fruit juices.

A CJ Freshway official stated, "We will focus on strengthening a differentiated product portfolio that both our primary customers, nutrition teachers, and the final consumers, students, will prefer," adding, "We aim to expand customer communication through youth food culture trend content and lead a joyful school meal culture."

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