"Chicken for Soccer"... Asian Cup Jordan Match BBQ Sales Surge 87%

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Chicken orders are surging in response to the Asian Football Confederation (AFC) Asian Cup.

Genesis BBQ Group, a chicken franchise, announced on the 21st that sales on the 20th, when the Asian Cup match against Jordan took place, soared by 87.4% compared to the previous month (the third Saturday of December) and by 67.9% compared to the previous week.

According to BBQ, the sales increase was driven by their signature menu items, 'Hwanggeum Olive Chicken' and 'Hwanggeum Olive Chicken Combo.' The recently renewed 'BBQ Yangnyeom Chicken' also saw a rise in sales.

In fact, many stores received orders starting three hours before the game began, and some customers used stores farther away when nearby locations sold out early.

BBQ explained that this trend "proves the sports viewing habit of 'chicken with football matches.'"

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