Shinsegae Inter operates 'Man on the Boon' brand showroom at Paris Fashion Week

Published 19 Jan.2024 10:12(KST)

Men's Fashion Select Shop Brand Launched in 2016

Shinsegae International announced on the 19th that its own menswear brand MAN ON THE BOON has entered the French Paris fashion market.

MAN ON THE BOON is operating a showroom for global fashion professionals at the "Romeo Showroom" located in the Marais district of France until the 24th, coinciding with the "2024 FW Paris Fashion Week." This is the first time MAN ON THE BOON is operating a showroom during an overseas fashion week.

MAN ON THE BOON is a menswear select shop brand launched by Shinsegae International in 2016, offering a wide range of products from business casual to contemporary lines. It has established itself as a brand leading premium menswear trends by selling self-produced products made with high-quality fabrics and sophisticated designs, as well as imported global brands.

Shinsegae International decided to participate in Paris Fashion Week to explore opportunities for global expansion. The goal is to grow into a global brand that elevates the status of K-fashion.

The Romeo Showroom, where MAN ON THE BOON is located, is a large-scale showroom with a long history and excellent MD (merchandising) capabilities, situated in the Marais district, known as Paris’s fashion special zone. It is a coveted location for emerging designers challenging the global fashion market and is famous as a sacred place where fashion professionals from around the world gather to discover new trends.

MAN ON THE BOON’s signature products include jackets, coats, and knitwear that stand out for their luxurious material feel. The brand aims to captivate discerning European customers with its differentiated design and quality.

A representative from Shinsegae International’s MAN ON THE BOON stated, “We aim to expand connections with local fashion industry professionals during Paris Fashion Week,” adding, “We plan to strengthen brand awareness and competitiveness in the global market through showroom operations and gradually expand our overseas distribution network.”