[CES 2024] Ministry of Trade, Industry and Energy Expects $120 Million On-site Contracts at CES Korea Pavilion

The Ministry of Trade, Industry and Energy announced on the 14th that companies participating in the integrated Korea Pavilion at the world's largest home appliance and IT exhibition, 'CES 2024,' are expected to achieve on-site contract results worth a record $120 million.

The 'CES 2024' structure at the West Hall of the Las Vegas Convention Center in the United States, where the world's largest home appliance and IT exhibition CES 2024 is held. [Image source=Yonhap News]

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The integrated Korea Pavilion at CES 2024, which closed on the 12th local time, featured 443 Korean companies. This is the largest scale ever.

At the 'K-Innovation Day' event held on the 10th, hosted by the Korea Trade-Investment Promotion Agency (KOTRA), the Ministry of Trade, Industry and Energy, together with KOTRA, supported marketing activities by arranging consultations between 16 global companies such as IBM and Walmart and domestic companies.

Innovative export tech companies in the fields of artificial intelligence (AI), mobility, and smart health participating in the integrated Korea Pavilion attracted attention from overseas buyers. In particular, six companies signed memorandums of understanding (MOUs) on-site for supply contracts and technical partnerships worth $8 million.

Minister of Trade, Industry and Energy Ahn Duk-geun stated, "The promising tech companies participating in this CES will grow as new export leaders and contribute to the advancement of AI in our industry," adding, "We plan to expand the integrated Korea Pavilion at overseas exhibitions such as MWC to enhance the achievements of participating companies."

KOTRA President Yoo Jung-yeol said, "We will do our best to provide follow-up support such as video consultations and re-engagement with promising buyers to ensure that our companies' participation in CES leads to tangible results," and added, "We will expand support for overseas exhibitions as a global export marketing platform."

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