Why Does the Smell of Yukgaejang Linger at the US's Largest IT Exhibition 'CES 2024'?

Pulmuone announced on the 10th that it will showcase Korean cuisine made with the unmanned instant cooking platform ‘Chulchul Box Robot Chef’ at CES 2024 held in Las Vegas, USA.

CES 2024 is the world's largest advanced industry exhibition held since 1967. During this event, a total of about 3,500 companies are participating, and approximately 130,000 visitors are expected. In the past, it was an event centered on IT and home appliances, but recently it has become a place to showcase advanced technologies across a wide range of industries including automobiles, distribution technology, and food tech.

Pulmuone showcased the unmanned instant cooking platform 'Chulchul Box Robot Chef' at CES 2024.

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Pulmuone’s participation in this event was carried out through collaboration with the US smart vending machine startup ‘Yo-Kai Express.’ Pulmuone exhibited the Robot Chef device at the Yo-Kai Express promotional booth located in the Food Tech Zone on the 2nd floor of the Venetian Expo Convention Center, presenting three Korean menu items (Yukgaejang noodles, Tteokguk, and plant-based bulgogi rice bowl) to consumers and buyers visiting the site. The Chulchul Box Robot Chef is Korea’s first smart unmanned instant cooking vending machine, a smart device that cooks frozen food products immediately upon order and completes the dish in about 90 seconds.

Pulmuone showcased the unmanned instant cooking platform 'Chulchul Box Robot Chef' at CES 2024.

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Nam Jeong-min, FI Executive Director in charge of Pulmuone’s unmanned platform business, said, "The instant dishes cooked by the Robot Chef at a professional level are receiving enthusiastic responses from consumers and buyers from around the world visiting the event," adding, “In Korea, we will officially launch the business with premium noodle dishes using Pulmuone’s fresh noodles and differentiated toppings in gukbap (soup with rice) menus, aiming to create a successful food tech case by combining global startup technology with Pulmuone’s unmanned platform.”

Meanwhile, Pulmuone signed an investment agreement with Yo-Kai Express through its US subsidiary in August 2022, securing exclusive rights for Yo-Kai Express’s automatic cooking device business in Korea and continuing mutual cooperation to build infrastructure and activate the business.

Since the end of last year, after completing KC certification, operations have started at highway rest areas and large outdoor caf? spaces. Pulmuone plans to rapidly expand installations targeting various workplaces with high demand for smart unmanned restaurants such as large corporate cafeterias and university student cafeterias, and to actively diversify its unmanned sales platform business.

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