[CES 2024] SK Unveils Carbon Reduction and AI Technologies... "World-Class Level"

On the 7th (local time), at the SK meeting held at Caesars Palace Hotel in Las Vegas, USA, Donghyun Kim, SK USA Manager (from the left), and Jongmin Lee, Future R&D Manager, are answering questions about the 'CES2024' SK Group Pavilion. Photo by SK

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"SK's CES booth is a place where you can experience package solutions that combine artificial intelligence (AI) and eco-friendliness. You will be able to see how AI and eco-friendly technologies are applied and utilized in our daily lives."

Kim Dong-hyun, SK USA representative, described SK Group's CES exhibition this way at a press conference held on the 7th (local time) ahead of the world's largest electronics and IT exhibition, CES. SK Group will unveil carbon reduction technologies such as eco-friendly energy and AI technologies at CES, held from the 9th to the 12th. These are fields that SK Group prides itself on as being world-class.

SK Group's CES exhibition is located in the Central Hall of the Las Vegas Convention Center (LVCC) in the United States and covers an area of 1851㎡ (approximately 560 pyeong). It operates separately as the 'SK Group Integrated Exhibition Hall,' a theme park concept where visitors can experience happiness in a net-zero (carbon-neutral) world free from the climate crisis, and the 'SK ICT Family Demo Room,' about 528㎡ (approximately 160 pyeong), showcasing various AI technology leaderships.

The SK Group Integrated Exhibition Hall is jointly operated by seven affiliates?SK Inc., SK Innovation, SK Hynix, SK Telecom, SK E&S, SK Ecoplant, and SKC?under the theme of 'Inspire Happiness.' The name of the theme park concept integrated exhibition hall is 'SK Wonderland.' At the center of the integrated exhibition hall, a large spherical LED with a diameter of 6 meters, reminiscent of the Sphere landmark in Las Vegas, displays a thematic video about the happy and clean future SK is creating.

The integrated exhibition hall is divided into five zones centered around this spherical LED: ▲'Train Adventure,' where visitors ride a train powered by the hydrogen fuel cell 'Zendrive' through a 15-meter-long tunnel to watch videos about the hydrogen ecosystem SK is building; ▲'AI Fortune Teller,' where visitors can have their fortune told and draw cards with their faces synthesized using AI technology; ▲'Dancing Car,' introducing SK Group's eco-friendly electric vehicle technology; ▲'Magic Carpet,' where visitors can experience urban air mobility (UAM); and ▲'Rainbow Tube,' where visitors can watch colorful plastic waste being recycled.

SK CES Exhibition Hall. Photo by SK

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Recently, SK Group has been expanding its overseas manufacturing base, especially in the United States, in businesses such as semiconductors, batteries, and eco-friendly energy. At this CES, the group aims to showcase its global business capabilities. Kim said, "(SK Group) can provide not individual items like semiconductors, batteries, and eco-friendly energy, but packaged solutions that maximize customer value."

SK executives, including Chairman Chey Tae-won, plan to strengthen and expand 'global partnerships' through business meetings with global companies during CES. On the 9th, Chairman Chey will visit the SK Group pavilion as well as major domestic and international company pavilions to observe advanced technology trends such as eco-friendly solutions. It is reported that he will explore carbon neutrality and AI cooperation plans with some global companies. CEOs of each affiliate will also roam the CES site to strengthen and expand 'global carbon reduction and AI partnerships' through business meetings with global companies.

Choi Jae-won, Vice Chairman and CEO of SK On, plans to review mobility trends and new technologies and envision future businesses through meetings with global clients. Yoo Young-sang of SK Telecom, Park Kyung-il of SK Ecoplant, and Yoon Poong-young of SK C&C, among others, will also hold business meetings with partner companies and executives of their respective companies.

An SK Group official said, "Through CES, we will demonstrate that SK is the optimal partner capable of providing a package of solutions from the perspectives of energy, AI, and environment to address the challenges humanity faces, such as the climate change crisis," adding, "We hope to collaborate with many global companies for the sustainable happiness of humanity and corporate growth."

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