Everland 'Unknown Code' Opens Store in Seongsu-dong LCDC

Samsung C&T Resort Division announced on the 28th that Everland's lifestyle brand 'UNKNOWN CODE' has opened a store in LCDC Seoul, a complex cultural space in Seongsu-dong.

UNKNOWN CODE is a premium lifestyle brand based on bonsai heritage, launched by Everland last September. It offers a variety of products made with woody scents extracted from three types of luxury bonsai trees: 700-year-old yew, hornbeam, and plum trees.

On-site photo of Everland's 'Unknown Code' brand store located in LCDC Seoul, Seongsu-dong.
[Photo by Samsung C&T Corporation]

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The UNKNOWN CODE brand store, which opened on the 2nd floor of LCDC Seoul in Seongsu-dong on the 22nd, features a lineup of 17 products across 5 categories, including plaster air fresheners, diffusers, and hand and body washes, all developed in-house by Everland. Customers can experience these products until the end of next year and purchase them on-site.

Until January 7th next year, the store will showcase a large-scale plaster object of UNKNOWN CODE's signature item, 'Artisans Haven,' created through 3D scanning of a 700-year-old yew bonsai. A bonsai gallery-themed photo zone will also be operated, displaying explanations of each bonsai scent and the product lineup. Visitors who upload photos taken at the photo zone to SNS and show them to staff will receive a mini plaster air freshener as a gift, and those who follow UNKNOWN CODE's Instagram will also be given a sachet air freshener.

Meanwhile, starting mid-January, Everland's UNKNOWN CODE is scheduled to open stores in major department store select shops in Seoul, including Lotte, Shinsegae, and Hyundai.

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