CJ OnStyle Hosts OnStyle Awards... Who Are the Popular Brands of 2023?

by Lee Seohee

Published 07 Dec.2023 08:53(KST)

Providing Shopping Benefits Worth 1 Billion Won

CJ OnStyle announced on the 7th that it will hold the 'OnStyle Awards,' introducing popular brands that shone throughout the year and providing a total of 1 billion KRW in shopping support funds.

The OnStyle Awards will take place from the 8th of this month until the 17th of next month. Based on customer purchase data from the past year, CJ OnStyle selected 63 popular brands by category.

The category with the highest number of orders this year was fashion. The contemporary fashion brand ‘The Edge’ ranked first again this year across all age groups from their 20s to 50s. The Edge solidified its position as a representative women's contemporary brand by capturing both trends and styles, ranging from old money looks to casual wear. The brand with the highest repurchase rate in fashion this year was ‘G Studio’.

In beauty, as the home care trend continues, brands such as ‘MediCube,’ ‘AHC,’ and ‘Dalba’ ranked high. In particular, AHC achieved the highest repurchase rate. Dalba, which has over 100,000 repurchasing customers, will hold a one-day special event on TV broadcast on Saturday the 16th.

In service products, the cruise-specialized travel agency ‘Hyundai Tour Zone’ succeeded in attracting customers. CJ OnStyle, in collaboration with Hyundai Tour Zone, sold premium travel products and conducted a one-platform campaign, resulting in approximately 21.5 billion KRW in net sales within 10 months.

CJ OnStyle Holds 'CJ OnStyle Awards' [Photo by CJ OnStyle]

In the living category, ‘Roborock’ and ‘JACOMO’ recorded top sales. The robot vacuum cleaner brand Roborock was loved by customers, surpassing cumulative sales of 25 billion KRW from January to November this year, a 540% increase compared to the previous year. Following that, the number one health product was ‘Ever Collagen,’ proving the growth potential of the ‘inner beauty’ market, which focuses on cultivating healthy skin from within the body.

The top underwear order volume went to Vivian. On mobile live broadcasts, targeting young customers seeking personalized products, items such as ‘Nemo Panty’ were sold with great success, while on TV broadcasts, shapewear, which saw increased demand after the endemic phase, was prominently featured.

To celebrate the year-end event, CJ OnStyle prepared various promotions. Every day at 10 a.m., the first 20,000 customers will receive a 5,000 KRW shopping support coupon. This coupon can be used for purchases of 50,000 KRW or more during the promotion period. A lottery event awarding 1 million KRW to one person daily is also being held. Winners are announced the next morning on the event page after applying for the draw by purchasing award products. The ‘Drop Sales’ event, featuring special prices on number one brands, will also be held. This event offers discounts of up to 50%, with most products priced at 9,900 KRW. Key products include Oh Haru Natural Full, Chloe sunglasses, Vivian pajamas, and Taylor Scents diffusers.

Popular brands of 2023 will also be broadcast on mobile live. On the 12th at 11 a.m., G Studio, the brand with the highest repurchase rate, will showcase its 23 FW coats, knits, and down jackets.

A CJ OnStyle representative said, “We analyzed customer order data over the past year to gather the most loved brands of the year and hold a year-end event to express our gratitude. Since this event is held only once a year, we have prepared abundant shopping support funds on a first-come, first-served basis as well as various events, so please look forward to it.”