Samsung Electronics Promotes 'Busan Expo' Hosting Enthusiasm Across Europe

by Kim Pyeonghwa

Published 24 Nov.2023 09:41(KST)

Major Cities Including London, UK and Madrid, Spain

Samsung Electronics is promoting the enthusiasm for hosting the '2030 Busan World Expo' through large outdoor advertisements in major European cities such as London, UK, and Madrid, Spain.

The Busan Expo outdoor advertisement installed in Knightsbridge, London, where vehicle traffic is heavy / Photo by Samsung Electronics

Samsung Electronics announced on the 24th that it recently launched new Busan Expo outdoor advertisements in key central areas of London, including Knightsbridge and Kensington, where embassies and tourist attractions are located. The new outdoor advertisements feature messages supporting the Expo bid and illustrations depicting Busan's landmarks. A 'Busan Expo Black Cab' taxi, decorated in Busan's blue color, is also roaming around London, attracting attention.

Samsung Electronics is also showcasing promotional videos for the Busan Expo on large LED billboards in Piccadilly Circus in London and Plaza de Callao in Madrid. Since September last year, the promotional videos have been displayed approximately 300,000 times. Considering that these are representative European squares visited by over 100 million people annually, it means that the charm of Busan has been introduced to more than 200 million people worldwide.

Samsung Electronics stated, "The host city for the 2030 Expo will be decided at the 173rd General Assembly of the International Bureau of Expositions (BIE) on the 28th," and added, "We plan to continue supporting the Busan Expo bid until then."