The Nature Holdings Opens 4th Store of 'National Geographic Apparel' in China

Published 06 Nov.2023 10:20(KST)

Opening of Beijing Official Branch No. 2 at Taikuri Sanritun

The Nature Holdings announced on the 6th that it has opened the second official National Geographic Apparel store in Beijing, China, and the fourth offline store in China, at the large shopping center ‘Taikoo Li Sanlitun’ in Beijing.

(Clockwise from the top) The Nature Holdings 'National Geographic Apparel' Beijing Taikoo Li store, Beijing Hayson store, Shanghai Grand Gateway 66 store exterior.
[Photo by The Nature Holdings]

The new store is a large-scale store with an area of 106㎡ (approximately 32 pyeong), designed to maximize consumers' brand experience by creating a store environment where Chinese consumers can fully feel the brand heritage of National Geographic.

Taikoo Li Sanlitun, where the fourth National Geographic Apparel store in China is located, is a premium commercial district known for its symbolic luxury brands. To celebrate the opening of the fourth store, a pop-up store and various customer participation events were held. Events included a lucky bag event for purchasing customers and a sustainable DIY accessory keyring giveaway for National Geographic members.

A representative from The Nature Holdings said, "Taikoo Li Sanlitun, where the second official Beijing store is located, plays a significant role in being recognized as a premium brand by local consumers and distribution buyers due to its geographical advantage and high symbolism. Through the strong brand fandom formed and effective business development, we will continue to share positive news about our business progress in China."