After the Chuseok Peak Sales, the Distribution Industry Targets Autumn Demand

After the busy Chuseok holiday sales, the distribution industry is launching various promotions targeting autumn demand.

Seven Eleven has recently expanded its H&B product lineup for male consumers to meet demand.
[Photo by Seven Eleven]

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According to the industry on the 2nd, Coupang is holding the 'October Essentials Pay,' featuring essential daily necessities for autumn, until the 15th. Wow Membership members receive up to 50% instant discounts, and additionally, some products offer discount coupons based on the purchase amount. The Essentials Fair is the largest discount event for daily necessities on Coupang. About 70 brands, including Joheunnun-gneum and Kleenex, are participating. Coupang explained that it has separately prepared a 'Category Hall' and a 'Brand Hall' for this Essentials Fair to enhance consumer shopping convenience.

Lotte Department Store is presenting 'Fashion Week' to welcome autumn. About 540 brands are participating, offering up to 50% discounts on new autumn products. Lotte Department Store is also holding the 'Autumn Beauty Holiday' event to meet autumn consumer demand. Until the 9th, 23 beauty brands including Dior and Est?e Lauder are participating, providing 10% gift benefits based on purchase amounts.

Gmarket is targeting autumn outing customers. Until the 15th, it is partnering with 16 travel agencies such as Yanolja and Yogi-yo Ddae to sell popular accommodation products at special prices. As part of the 'Korea Accommodation Sale Festa' hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, Gmarket is offering a 30,000 won discount coupon for domestic accommodations every day at 10 a.m. on a first-come, first-served basis during the event period. From the 22nd, Gmarket will also hold the 'Amusement Park Discount Festival.' Ninety amusement facilities nationwide, including Everland and Gyeongju World, are participating, offering a total discount benefit of 20,000 won, including two 10,000 won discount coupons per person, available daily at 10 a.m. on a first-come, first-served basis.

Convenience store 7-Eleven is also strengthening its beauty product lineup targeting male consumers investing in grooming for autumn. They are seriously considering adding products such as moisturizing lotion, hand cream, and body cream. 7-Eleven currently carries the lip care brand 'Blistex,' with products like 'Blistex Sensitive' and 'Blistex Mint Melon.' It is reported that a color lip balm that provides a natural tint was recently re-released.

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