HiteJinro Launches Limited Edition 'Filite Low Calorie'

HiteJinro announced on the 24th that it will release a limited edition of the low-calorie sparkling alcoholic beverage, 'Filite Low Calorie.'

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This new product reflects the recent low-calorie trend by significantly reducing calories and adjusting the alcohol content while preserving Filite's unique taste. Filite Low Calorie contains only 65 kcal per 355ml can (18 kcal per 100ml), which is 50% lower than the existing Filite Fresh. Additionally, the alcohol content is lowered to 2.8% while maintaining a cool and refreshing carbonation through a low-temperature aging process.

Following the successful launch of Filite Purine Cut, a purine-reduced product, in February to meet diverse consumer needs, HiteJinro plans to strengthen its position in the domestic sparkling alcoholic beverage market by introducing the low-calorie product. Filite Low Calorie will be available in a single 355ml can and will be sold in limited quantities nationwide at major supermarkets, Nonghyup stores, and convenience stores starting from the 28th.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “We have launched a new edition of Filite with significantly reduced calories reflecting recent health management trends,” and added, “We will continue to make new attempts to meet various consumer demands and solidify Filite’s position as the number one sparkling alcoholic beverage brand in Korea.”

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