Emart24, Whiskey Brand Jim Beam Pop-up at Busan Gwangalli

Emart24 announced on the 21st that it will operate the 'Emart24 R Gwangalli Center Branch,' a liquor experiential landmark store, as a Jim Beam pop-up store until the 27th.

Emart24 R Gwangalli Center Store decorated as a Jim Beam pop-up store
[Photo by Emart24].

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Jim Beam Highball 350ml comes in two flavors (grapefruit and lemon) and contains Jim Beam whiskey, offering a product where the unique vanilla aroma of Jim Beam harmonizes with the refreshing and sweet tastes of lemon and grapefruit. Emart24 stated, "While considering ways to promote the recently launched Jim Beam Highball, Emart24 and Jim Beam decided to open a pop-up store in Gwangalli, one of Busan's hot spots, and hold events to provide customers with a pleasant experience."

For this pop-up store, Emart24 and Jim Beam developed a cheese platter consisting of skewered cheese, olives, chorizo, and salchich?n, which pairs best with Jim Beam Highball. Customers can purchase a product set of two cans of Jim Beam Highball with the skewered cheese platter or four cans of Jim Beam Highball at the pop-up store. A lucky draw event will also be held daily for 300 participants. Customers who participate in the lucky draw can receive a 'graphic short-sleeve T-shirt' featuring trendy illustrations or a 'Jim Beam jug necklace.'

The interior and exterior of the store are decorated with Jim Beam Highball products and goods, allowing customers to experience Jim Beam Highball throughout the store.

Emart24 said, "This is the first event where the representative whiskey brand Jim Beam partners with a convenience store, Emart24, among distribution channels," adding, "As convenience stores rapidly emerge as liquor sales outlets, the liquor industry also views convenience stores as a key offline touchpoint targeting MZ generation (Millennials + Generation Z) customers."

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