CJ OliveNetworks Expands 'FAST' Service Offering Free Content Viewing with Ads

원본보기 아이콘

CJ OliveNetworks announced on the 3rd that it will expand its FAST (free ad-supported TV) business based on its IT service competitiveness in the broadcasting media sector.

FAST is a hybrid form between traditional TV broadcasting and OTT (over-the-top) services, where users can access various content without subscription fees like OTT, but must watch advertisements.

With the recent expansion of the media content market and the dispersion of content across multiple OTT platforms, consumers face subscription fee burdens and subscription fatigue, leading to increased attention on FAST services.

Based on its expertise in building and operating broadcasting media systems, CJ OliveNetworks currently provides transmission services to a total of 56 channels, including CJ Group affiliates and broadcasting channel operators. It responds to the rapidly changing broadcasting paradigm through one-stop services ranging from broadcasting media consulting to integrated solution construction and operation, as well as content production and distribution.

CJ OliveNetworks has leveraged its experience in content acquisition, processing, distribution, re-production services, and platform construction, along with years of media transmission service capabilities, to expand its FAST business.

In particular, its self-developed Content Management System (CMS) offers customized content management, scheduling, and advertisement transmission services to clients. Equipped with a professional content archive function, the platform can be operated safely without concerns about content loss incidents.

Additionally, CJ OliveNetworks’ IT infrastructure is also available, which is expected to reduce infrastructure costs for small and medium-sized CPs (content providers). In terms of content acquisition, it has already secured a wide range of genres including animation, sports, overseas travel, and documentaries, broadening platform choices.

Furthermore, by combining CJ OliveNetworks’ FAST transmission service with content localization services, it supports content producers’ global expansion. It possesses broadcasting content experts in translation, dubbing, and subtitles, and opened a dedicated HDR10+ and Dolby Atmos content studio at its Bundang office last year.

Shin Bong-ho, head of the Media Platform division at CJ OliveNetworks, stated, “CJ OliveNetworks’ FAST transmission service will support domestic content providers’ global expansion not only through platform construction but also through content localization and processing.” He added, “We will strive to ensure that customers’ content is successfully operated on FAST platforms through partnerships with various advertising agencies.”

Meanwhile, CJ OliveNetworks has built and operates a FAST platform for cable TV operator D’Live since April, and provides FAST transmission services for 22 CJ ENM channels on Samsung TV Plus domestic and international channels, as well as Pluto TV, the No.1 FAST platform in North America.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.