Lotte World Busan and Busan Tourism Organization Sign Agreement to Revitalize Tourism Business

Lotte World Adventure Busan and the Busan Tourism Organization signed a business agreement on the 22nd at the Yeongdo Tourism Enterprise Support Center in Busan to revitalize the tourism industry.

Through this agreement, the two organizations will actively cooperate on ▲ joint marketing to attract domestic and international tourists ▲ sharing tourism information domestically and abroad, and devising measures to overcome the tourism industry's crisis ▲ joint development and promotion of tourism products.

Lotte World CEO Choi Hong-hoon (right) and Busan Tourism Organization President Lee Jung-sil are signing an agreement.

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Opened in March 2022, Lotte World Adventure Busan surpassed 1.4 million visitors within one year of its opening. Additionally, it ranked among the top 10 most visited tourist destinations using the 'Visit Busan Pass,' a foreigner-only tourism pass recently developed by Busan City, and was listed among the top 100 representative domestic tourist destinations selected by the Korea Tourism Organization.

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