70th Anniversary Samjin Eomuk, Special Sale Event for Popular Fish Cakes
Published 22 Jun.2023 14:18(KST)
Updated 06 Aug.2025 23:07(KST)
Samjin Fish Cake is celebrating its 70th anniversary by giving away goods and half-price promotional products as ‘gifts’.
From June 23 to July 14, every Friday, the ‘Popular Fish Cake Promotion’ will be opened on the official online mall.
The ‘Popular Fish Cake Promotion’ opens precisely at 10 a.m. every Friday and is available to members of the Samjin Fish Cake official online mall. Each promotion features different items and quantities weekly and automatically ends when the limited stock is sold out.
Over four weeks and four sessions, the promotional items include ‘Old-fashioned Assorted Fish Cakes,’ which embody Samjin Fish Cake’s 70 years of tradition; the ‘Assorted Fish Cake 3-Set,’ featuring vegetable, seafood, and spicy flavors; the popular snack fish cakes ‘Whole Shrimp Roll + Sausage Roll’; and Samjin Fish Cake’s signature menu, the ‘Fish Cake Croquette 3-Set.’
These products will be sold at a special price with a 50% discount from the original price, limited to 100 units each.
Additionally, the Samjin Fish Cake official online mall is preparing various events to celebrate the 70th anniversary, including limited edition goods giveaways for customers who make purchases and a 70th anniversary congratulatory comment event.
Samjin Fish Cake is a local fish cake manufacturer based in Busan, founded on July 1, 1953. Marking its 70th anniversary on July 1, the company plans to actively expand promotions for customers both online and offline. Recently, to commemorate the 70th anniversary, it collaborated with the Ministry of Patriots and Veterans Affairs for the 70th anniversary of the Korean War armistice.
To remember ‘1953,’ the year Samjin Fish Cake was founded and the year the armistice agreement was signed, the company released a limited edition ‘1953 Commemorative Gift Set’ with only 1,953 units available. A portion of the sales revenue, amounting to 19.53 million KRW, will be donated to Korean War veterans.
Samjin Fish Cake is making strides toward the ‘globalization of fish cakes,’ ranking in the top 10 popular Korean food products in the U.S. based on the online sales platform Amazon’s rankings. Furthermore, in March, it was selected as the number one brand in the processed seafood food category for three consecutive years in the 25th Korea Brand Power Index (K-BPI) survey.
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