Mezzomedia Partners with SK Broadband to Target Digital Outdoor Advertising Market
by Oh Yukyo
Published 22 Jun.2023 11:32(KST)
‘On-Ad’ DOOH Product Sales
First Outcome: ‘Olive Young DOOH Product’
Advertising Operation Covering On- and Offline
CJ ENM's integrated digital marketing company Mezzomedia is teaming up with SK Broadband to target the digital out-of-home advertising (DOOH) market. On the 22nd, Mezzomedia announced that it had signed a memorandum of understanding (MOU) with comprehensive media platform company SK Broadband regarding the "planning, sales, and joint marketing promotion of digital out-of-home advertising (DOOH) products."
On the 20th, Seunghyun Kim, CEO of Mezzomedia (left), and Sangho Geum, B2B Planning Manager at SK Broadband, signed an MOU for planning and selling digital outdoor advertising products and joint marketing, and took a commemorative photo. Photo by Mezzomedia
원본보기 아이콘The signing ceremony was attended by Kim Seunghyun, CEO of Mezzomedia, Geum Sangho, head of B2B planning at SK Broadband, and other representatives from both companies. Over the next three years, the two companies will actively collaborate on ▲planning and enhancing digital out-of-home advertising products using SK Broadband’s B2B specialized media solution ‘On-Ad,’ ▲sales and business operations of digital out-of-home advertising products, and ▲joint marketing of digital out-of-home advertising products.
On-Ad is a B2B specialized media solution composed of Btv and digital signage. It is a service that allows free exposure of advertisements and promotional videos such as videos, images, and text. The first outcome born from the partnership between Mezzomedia and SK Broadband is the ‘Olive Young DOOH product.’ SK Broadband currently provides and operates On-Ad for Olive Young.
Through this agreement, Mezzomedia expects to offer advertisers effective advertising operation strategies that can create synergy between online and offline media. Kim Seunghyun, CEO of Mezzomedia, said, “We are pleased to partner with SK Broadband to target the digital out-of-home advertising market,” adding, “Based on the experience and know-how accumulated through executing advertising campaigns for various brands, we will work closely with SK Broadband to expand the DOOH advertising market.”
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