L7 Hongdae × Cloud, Rooftop Pool Party & Prize Event

L7 Hongdae announced on the 22nd that it has partnered with the beer brand Cloud to launch the full-cation (pool + vacation) promotion 'Beer Dive Cloud.'

L7 Hongdae, 'Beer Dive Cloud' Promotion
Photo by Lotte Hotel.

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The 21st-floor outdoor swimming pool, the only hotel rooftop pool in the Hongdae area, will offer various contents such as busking performances, DJ parties, and experiential prize events until the promotion ends on the 29th.

A pool party will be held on the 24th. Veteran artists with rich experience, including DJ Hiro, DJ Mei, and DJ Renib, will lead the summer night pool party with stylish DJing. The party, featuring tropical house genre music, will run for about three hours starting from 6:30 PM.

The pool party is available through package purchase. The rooftop pool package includes a one-night stay and swimming pool admission tickets (for 2 or 3 people). As a special benefit, one Cloud draft beer per person is provided free of charge, and finger foods are available buffet-style. Apart from this package, guests staying at L7 Hongdae can also purchase an admission ticket (40,000 KRW) on-site to enter.

Experiential events such as the flipping game and lucky draw also provide entertainment. After taking photos at the photo zone within the rooftop pool, posting the certified photos on social media (SNS) with the required hashtags will grant various prizes.

Meanwhile, on the 17th, as part of the creative support program 'Elmuse Project' that supports sustainable artistic activities for youth, an outdoor concert 'Elstage' featuring five teams composed of students majoring in practical music at Hongik University was held at the rooftop pool. Lotte Hotel plans to continue ESG (Environmental, Social, and Governance) activities that contribute to the local community, including collaborations with young artists in the future.

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