Dongwon F&B selects actress Shin Ye-eun as model for 'Denmark' brand

Published 22 Jun.2023 08:12(KST)

Expanding Communication with the Concept of 'My Time to Feel Fresh'

Dongwon F&B announced on the 22nd that it has selected actress Shin Ye-eun as the new model for its premium dairy brand, ‘Denmark’.

Actress Shin Ye-eun will reach consumers through TV and digital platform commercials under the concept of ‘The Time I Feel Fresh.’ The advertisement will depict the process of becoming friends with ‘Shinseonhee,’ the illustrated model of the Denmark brand, and the Denmark drinking yogurt product.

Prior to selecting actress Shin Ye-eun as the new model, Dongwon F&B was the first in Korea to plan a virtual human family of four members as brand advertising models. The company explained that it aims to enhance communication with various consumers through diverse forms of advertising while increasing the brand value of Denmark.

A Dongwon F&B representative said, “We expect that actress Shin Ye-eun’s fresh and vibrant energy will effectively convey the concept and value of the Denmark brand to consumers,” adding, “We will expand the Denmark brand’s worldview through various advertising strategies.”