Vacance vs Baekcance... Lotte Department Store Spring·Summer Season-Off Themed Sale

Lotte Department Store is holding a discount event themed 'Season Off.'

Lotte Department Store announced on the 22nd that from the 23rd to July 9th, over 300 brands including men's, women's, golf, sports, and children's categories will participate across all stores, offering discounts of up to 50%. Representative brands in the men's category include Theory Men and Junji, while in the women's category, Theory and Maison Kitsun? are notable. In the golf category, Adidas Golf, Nike Golf, and Beanpole Golf are participating. In the overseas fashion category, about 80 brands such as Givenchy, Kenzo, and Vivienne Westwood have been conducting season-off sales sequentially since the end of last month.

Customers are browsing products at the Vivienne Westwood store in the Lotte Department Store main branch.
Photo by Lotte Department Store.

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This season-off event not only offers product discounts but also targets 'vacationers' who take early holidays ahead of the full vacation season and 'baekcance' enthusiasts who want to enjoy a comfortable vacation at the department store.

For vacationers taking early holidays, a large-scale special exhibition will be held. From the 23rd to July 2nd, the 'Wine and Liquor Festival' will feature the lowest-priced sets of popular wines from the first half of the year, including champagne and whiskey. With a volume worth about 18 billion KRW, special-priced wines that can be enjoyed lightly at vacation spots will be offered. The Argentine steady seller 'Iscay' will be available in the 50,000 KRW range, the refreshing 'Oyster Bay Sparkling Cuvee Brut' in the 30,000 KRW range, and the popular first-half products 'Bread and Butter Cabernet Sauvignon' and 'Bear Flag Zinfandel' bundle sets will be sold in the 60,000 KRW range. During the festival, the 'European Food Week' will also be held. Famous wines and popular food products from various European countries, in collaboration with the European Union (EU), will be available at five stores: Gangnam, Incheon, Dongtan, Daegu, and Gwangbok. Additionally, at the main store, in collaboration with the 'Portuguese Wine Association,' various cost-effective Portuguese wines will be showcased, along with sommelier wine classes.

A 'Beauty Vacation Festa' for summer vacation season skin care will also be held. From the 30th to July 9th, popular beauty brands such as Dior, Lanc?me, Kiehl's, Biotherm, and Yves Saint Laurent will participate, offering up to 20% discounts. The event is planned around the themes of before and after vacation, presenting exclusive sets available only during the festa and providing sample giveaways. Representative 'sun care' products essential for vacation preparation include Shiseido's 'Paranza 2+1 Set' and Sisley's 'Phyto-Blanc Le Soin Set.' For post-vacation skin care, exclusive sets such as Lanc?me's 'G?nifique 115ml Set,' Kiehl's 'Ultra Facial Cream 125ml Set,' and 'Calendula Petal Toner 500ml Set' will be sold. During the event, customers who purchase over 200,000 KRW at beauty brands using a Lotte Card will also receive a 10% Lotte Mobile Gift Certificate.

For baekcance enthusiasts, the focus is on enhancing benefits that can be enjoyed within the department store. From June 23rd to July 9th, 50,000 customers on a first-come, first-served basis will receive a 'F&B 5,000 KRW discount' coupon usable at the department store. Coupons can be downloaded via the Lotte Department Store application (app) from the 23rd to the 29th for one week. During the season-off period, a promotional event will also be held, offering gift certificates ranging from 5% to 15% depending on the timing and product category such as luxury, fashion, accessories, electronics, furniture, and kitchenware.

Meanwhile, to commemorate the season-off, unique events and art exhibitions will be held at each store. From the 23rd, on the 8th floor of the main store, 'The Wave' will host a pop-up event exclusively launching the department store-only products of the British hi-fi audio brand 'Bowers & Wilkins.' At the Gangnam store's 'The Conran Shop,' a clearance event offering premium furniture and accessories at discounts of over 50% will be held. Art exhibitions will also be held at the Dongtan and Incheon store galleries, featuring Seongrip's 'Pieces of Waves' and the 'Neighborhood Exhibition' with five young artists, respectively.

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