Fresh Easy, Collaborates with 'Belligom' Character to Launch '2 in 1 Petit Burger'
by Kim Heungsoon
Published 21 Jun.2023 08:32(KST)
Two Flavors: Bulgogi and Egg Mayo
Exclusively Sold at GS25
Fresh Easy announced on the 21st that it will launch a new product, the '2 in 1 Petit Burger,' utilizing the intellectual property (IP) of the 'Belligom' character, which is popular among the MZ generation (Millennials + Generation Z).
Belligom is a bear doll-shaped character that aims to bring laughter and happiness to people who feel happy when they see it. The 2 in 1 Petit Burger, created in collaboration with Belligom, features the unique appeal of allowing customers to enjoy two flavors?Bulgogi and Egg Mayo?in one burger.
The product includes two types of burgers: the 'Bulgogi Burger,' which balances flavors with a patty topped with sweet bulgogi sauce, tomato, and romaine lettuce, and the 'Egg Mayo Burger,' which combines a generous amount of savory egg salad with spicy Sriracha mayo. Additionally, a morning roll is used as the hamburger bun, giving the burger a moist and soft texture.
The product will be sold exclusively at GS25 starting today.
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