Gmarket Applies 'AI Hyper-Personalization Technology' on Big Smile Day

by Lim Chunhan

Published 02 May.2023 08:18(KST)

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Gmarket announced on the 2nd that it will apply AI-based hyper-personalization technology to 'Big Smile Day.'

Gmarket applies AI-based hyper-personalization technology to 'Big Smile Day'. <br>[Photo by Gmarket]

Gmarket applies AI-based hyper-personalization technology to 'Big Smile Day'.
[Photo by Gmarket]

The existing Super Deal (Daily Deal) section, which shows products tailored to individual characteristics, will be optimized to maximize the benefits of Big Smile Day. It recommends popular products among Big Smile Day items that offer the greatest discounts to customers. For customers who have recently searched frequently for shoes or closely monitored specific shoe products, fashion accessories such as shoes and clothing among Big Smile Day discounted products will be prioritized on the Super Deal screen.

An automatic coupon application price display service will also be introduced, which automatically calculates the discounted coupon price and informs customers in advance on the product page. This eliminates the hassle of customers having to download discount coupons one by one to check the final discounted amount and is expected to significantly improve the shopping flow.

A Gmarket representative said, “Ahead of Big Smile Day, we are introducing various tech-based services so that customers can enjoy shopping as conveniently and efficiently as possible. We aim to provide a positive shopping experience by recommending products tailored exclusively to each individual and ensuring that maximum benefits are thoroughly applied.”