Lotte, First Release of YouTube Variety Show 'Seungjinwang'

Lotte announced on the 30th that it has launched the variety show "Promotion King," featuring BTOB member Seo Eunkwang, on its official YouTube channel.

"Promotion King" is a web variety content where BTOB's Seo Eunkwang visits various Lotte affiliates to experience different job roles firsthand. The story follows Seo Eunkwang starting as an intern and performing actual employee tasks, earning promotions step by step. Beginning with the Lotte World episode, the series will showcase job experiences at six affiliates, including Lotte Giants and Lotte Hotel, releasing one episode each month.

YouTube Variety Show Seungjinwang Poster.
Photo by Lotte Holdings

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In the first episode featuring Lotte World, Seo Eunkwang experiences the duties of the Attraction Service Team, which manages and operates amusement rides. As an intern at Lotte World, Seo Eunkwang interacts unexpectedly with visitors and reveals secret areas accessible only to employees within Lotte World.

Lotte is conducting a YouTube channel subscription event. There are two events: a pre-release guessing event where participants leave comments on questions posted in the YouTube community, and a promotion support event where viewers leave proof after watching the main episode. Participation is open on Lotte's YouTube channel until the 4th of next month, and winners will be selected by lottery to receive prizes such as mobile coffee coupons.

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