by Lim Chunhan
Published 28 Apr.2023 08:18(KST)
GS25 announced on the 28th that it has launched a large number of collaborative beverages with various brands such as Coffee Bean, Hollys, and Baskin Robbins.
Coffee Bean Americano and Vanilla Latte offer a rich and intense coffee flavor, with a perfect combination of strong espresso and vanilla powder aroma. Both products are manufactured using a full-sealing method that wraps the PET container from the lid to the body in plastic film, making it easy to separate and dispose of the plastic film and container.
Hollys Peach Earl Grey combines peach puree and Earl Grey extract, making it ideal for hydration. With Baskin Robbins, zero-carbonated drinks Apple Mint Zero and Rainbow Sherbet Zero were released.
A GS Retail official said, “The recent trend in the beverage category is aiming for premiumization,” adding, “Brand collaboration products and zero-calorie products are emerging as main items.”
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