Dong-A Pharmaceutical Revamps YouTube Content to Capture "Eomjijok" Audience

by Lee Myeonghwan

Published 27 Apr.2023 16:32(KST)

Newscase Corner Introduction Video Capture Delivering News from Major Affiliates of the Group Company

Dong-A Pharmaceutical (CEO Baek Sang-hwan) is expanding its YouTube content to capture the attention of the ‘thumb tribe,’ who are accustomed to smartphones and contactless interactions. On the 27th, Dong-A Pharmaceutical announced that it is broadcasting videos such as health and medical information and group company news through its YouTube channel, ‘Dong-A Socio Group.’

In the ‘Dong-A Yakbo - Healthy Life+’ segment, recent topics include brain health, stomach diseases, autoimmune liver diseases, and hair loss?diseases that the public is highly interested in. These are introduced through specialists or influencers with medical knowledge, providing information on diseases and prevention methods. The company stated that interest in this content is increasing as public attention to personal health grows.

‘Newskate’ compiles news from all Dong-A Socio Group affiliates, including Dong-A Socio Holdings, Dong-A Pharmaceutical, Dong-A ST, and ST Pharm, once a month. It introduces management philosophy, ESG (environment, social, and governance) activities, and new product launch information to employees and stakeholders.

Video Capture of Dong-A Pharmaceutical Dangjin Factory Tour

Recently, the ‘Phoenix Man Goes’ episode titled ‘Dong-A Pharmaceutical Dangjin Plant Tour,’ which showcases the production process of Dong-A Pharmaceutical’s fatigue recovery drink, Bacchus, captured on-site scenes that consumers had been curious about, gaining much popularity, the company said.

A Dong-A Pharmaceutical official said, "We are striving to develop content tailored to each channel’s characteristics to break away from the rigid image of a pharmaceutical company and to empathize and communicate with the public," adding, "We plan to continue presenting various content such as recruitment and on-site tours."