What Are Kojima's Most Popular Products in Q1? 'Kaijeo·Kojisuteul'

Comprehensive healthcare company Cozyma announced on the 27th that “according to the sales aggregation results of online and offline channels in the first quarter, Kaiser, the undisputed bestseller accounting for about 20% of the massage chair sales share, ranked first.” In the recently spotlighted small massage device category, ‘Cozystool’ was the best-selling product.

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Kaiser is a premium massage chair that provides dynamic massage sensations with its 4D three-dimensional massage system and LS-type three-dimensional frame. It is the first product by Cozyma to air a TV commercial and gained attention by appearing in the movie ‘Parasite.’ Since its launch in 2021, it has maintained a top sales ranking every year.

Ranking second was the premium custom 4D massage chair ‘Master & Master Black,’ which accounted for 15% of the massage chair sales share. It features a custom air massage function with individually adjustable intensity, allowing tailored care according to the user’s condition. Especially, it is equipped with 4D massage balls that massage every nook and cranny without gaps according to the body’s contours.

As the demand for massage devices expands among younger generations recently, small massage devices are showing strong performance. In particular, foot and neck-shoulder dedicated massage devices ranked high. The number one seller in the small massage device category was the stool-type foot massager Cozystool. This category accounts for nearly 30% of sales share. The product emphasizes versatility and aesthetics so that it can be used as a stool chair or footrest in daily life. It also features various functions such as three automatic modes, rolling acupressure, and three-dimensional air massage, gaining great popularity mainly among the MZ generation.

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Second place in the small massage device category, with about 16% of sales share, was the neck-shoulder massager ‘Runnable.’ It ranked second again following the first half of last year. Runnable features a U-shaped ergonomic design and three automatic modes including forward, reverse, and bidirectional, providing a more refreshing massage sensation. Kim Kyungho, head of Cozyma’s marketing department, said, “Kaiser has proven its strength as Cozyma’s signature massage chair by maintaining the undisputed first place,” and added, “We will continue to introduce differentiated products with various consumer preferences satisfied through continuous technology research and development.”

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