GS25, Industry First to Launch 'Bourbon Whiskey Highball'

by Cho Seongpill

Published 27 Apr.2023 08:23(KST)

Updated 27 Apr.2023 08:51(KST)

Highball Product Lineup Expanded to 10 Varieties

GS25 announced on the 27th that it will be the first in the industry to introduce 'Bourbon Whiskey Highball.'

The model is posing while holding a non-alcoholic whiskey highball from GS25. <br>[Photo by GS Retail]

The model is posing while holding a non-alcoholic whiskey highball from GS25.
[Photo by GS Retail]

This product was developed based on the 'Bourbon Coke,' which is made by mixing American bourbon whiskey with cola, and is characterized by the sweetness of grains such as corn.

Earlier, GS25 initially launched two types of 'Kushima One More Highball' in January and operated nine types until March.

With the addition of this bourbon whiskey highball, GS25 has expanded its highball product lineup to 10 types, the largest in the industry.

A GS25 representative said, "We will continue to introduce higher-level highballs to maintain our status as a 3-star Michelin hot place, combining highballs and Michelin, known as Hashulren."