bhc Group SuperDuper Opens Global 2nd Store 'Hongdae Branch'

by Moon Hyewon

Published 26 Apr.2023 15:52(KST)

bhc Group announced on the 26th that it will open the second SuperDuper Global store, 'Hongdae Branch,' on Hongdae Street in Mapo-gu, Seoul.

SuperDuper Hongdae Branch of bhc Group. [Photo by bhc Group]

The SuperDuper Hongdae Branch has a total of 43 seats and, like the Gangnam Branch, features a modern and sophisticated design with orange colors and warm lighting to create a lively atmosphere. It is designed so that visitors can comfortably enjoy burgers while experiencing the authentic vibe of San Francisco.

The store's exterior attracts the attention of passersby with a large sign in SuperDuper's signature orange color. Inside, the combination of wood and orange creates a cozy ambiance, offering visitors a sense of relaxation. The space layout emphasizes functionality by separating the service zone and dining zone, considering the flow of visitors.

At SuperDuper Hongdae Branch, customers can enjoy a menu featuring various premium burgers unique to SuperDuper, including the recently launched 'Cordon Bleu Burger' and 'SuperDuper Burger Set,' as well as signature items like the Super Single Burger and Truffle Burger.

Following the global first store in Gangnam, the Hongdae Branch will carry out various events to strengthen communication with the younger generation and establish itself as a special space popular among the MZ generation.

On the 29th, comedian Hwang Je-seong will invite 'King Smith,' a character who covers the world-renowned musician Sam Smith, for a fan signing event. Among the attendees, 100 people will receive a 10,000 KRW voucher.

Until the 29th, a photo certification event will also be held. Customers who upload a photo taken at the photo wall installed in front of the Hongdae Branch will be entered into a draw to win a 30,000 KRW digital gift certificate. Winners will be announced on the official Instagram on the 4th of next month.

A SuperDuper representative said, “Building on the stable success of the Gangnam Branch, we have opened a new store on Hongdae Street, which is frequented by young people in their 20s and 30s and foreign tourists, to actively target the MZ generation. We plan to operate the Hongdae Branch as a cultural space that embodies the value of slow food unique to SuperDuper, combining juicy flavors and sophisticated space design with burgers and dining.”