"Tiger is Coming"... CU Launches Signature Draft Beer Sales

by Lim Chunhan

Published 26 Apr.2023 07:51(KST)

Taste is the Same as the Existing Product

CU announced on the 26th that starting from the 28th, it will sell ‘Daepyo Milmaekju’ (Representative Wheat Beer), newly launched by Seven Broi featuring a tiger character.

Daepyo Milmaekju is a product released under Seven Broi’s own brand and character following the termination of the previous trademark licensing contract. Although the packaging has changed, the taste remains the same as the original product.

A customer is purchasing the representative draft beer at CU. <br>[Photo by BGF Retail]

A customer is purchasing the representative draft beer at CU.
[Photo by BGF Retail]

When it was first launched in May 2020, it gained tremendous popularity, causing a nationwide shortage. It is characterized by the wheat beer’s unique golden color, rich foam, deep and smooth taste, and subtle tropical fruit aroma.

A BGF Retail official stated, “Daepyo Milmaekju is a product that marked a milestone in the history of craft beer in domestic convenience stores. By preserving the original taste and introducing new packaging, it will offer customers a fresh experience. We will continue to differentiate the authentic taste of beer and consistently discover innovative concept products to further expand the craft beer market.”