"CJ OnStyle One Platform to Create a Virtuous Cycle Structure for Partners"

"We will complete a virtuous cycle of co-growth between partner companies and CJ OnStyle through the 'One Platform' strategy."

Yoon Sang-hyun, CEO of CJ OnStyle, said this on the 25th at the 'Partners Club 2023' event held at the CJ Human Resources Development Center in Jung-gu, Seoul, inviting 134 co-growth partner companies. CEO Yoon stated, "The One Platform strategy aims to provide partner companies with value they cannot experience on other distribution platforms and lead brand growth, ultimately achieving a virtuous cycle that strengthens the competitiveness of the CJ OnStyle platform." He added, "We will take the Partners Club event as a starting point to actively support excellent small and medium-sized enterprises, fulfill corporate social responsibility, and lead the creation of a healthy distribution industry ecosystem."

This year, CJ OnStyle doubled the number of co-growth partner companies invited to the Partners Club event from 70 to 134. Executives and staff from these 134 partner companies attended the event to discuss CJ OnStyle’s 13 customized co-growth support projects for partners and the One Platform strategy.

Yoon Sang-hyun, CEO of CJ OnStyle (center in the photo), is participating in the 'Partners Club 2023' event on the 15th along with representatives from 134 partner companies.
[Photo by CJ OnStyle].

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The CJ OnStyle One Platform is a service that organically combines various sales channels of CJ OnStyle, such as TV home shopping, T-commerce, and mobile live, to provide customized solutions to partner companies. By utilizing the One Platform campaign, partners can leverage CJ OnStyle’s capabilities in content production that highlights their brands attractively, maximizing sales, and marketing that contributes to branding.

CJ OnStyle organizes and proposes customized sales channels by brand and product, providing content commerce planning, marketing advertising, and customer analysis data according to the sales concept. Although many commerce platforms exist, CJ OnStyle is the only distributor equipped with various sales channels including home shopping, T-commerce, mobile live, and YouTube, making this strategy possible.

Support projects for partner companies were also introduced. The scope of support is expanded to help partners secure sales channels, enhance competitiveness, and stabilize supply chains by operating customized systems. These include a win-win fund, research and development (R&D) support, marketing education and promotion support, ESG (environment, social, governance) education, consulting, certification support, and eco-friendly packaging. In collaboration with the Korea Consumer Agency, industry trend and consumer analysis reports tailored to each partner company will also be provided.

Representatives from 134 partner companies participating in win-win growth attended the 'Partners Club 2023' event hosted by CJ OnStyle on the 15th and are taking a commemorative photo.
[Photo by CJ OnStyle].

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Meanwhile, CJ OnStyle changed its company vision to 'the only one shopping platform that grows together with brands and designs customers’ valuable lifestyles' starting from the Partners Club event. CJ OnStyle said, "Since the current key issue in the distribution industry is to secure as many brands with loyal customers as possible, this vision reflects CJ OnStyle members’ commitment to be recognized as an attractive platform for partners and to provide customers with a differentiated shopping experience beyond price competitiveness."

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