SK Stoa Launches Jjukkumi Bokkeum Featuring Baek Jong-won's Solution

by Cho Seongpill

Published 25 Apr.2023 10:12(KST)

Updated 25 Apr.2023 10:14(KST)

The Third Product of the Local Small Business Win-Win Project

SK Stoa announced on the 25th that it will launch 'Sopungon Jjukkumi Bokkeum' as the third product in its local small business win-win project in collaboration with Theborn Korea.

On the 26th, SK Stoa will showcase the third product of the local small business win-win project with The Born Korea through a mobile live commerce broadcast, presenting 'Sopungon Jjukkumi Bokkeum'.
[Photo by SK Stoa]

Sopungon Jjukkumi Bokkeum gained popularity when Baek Jong-won, CEO of Theborn Korea, appeared on a variety show aimed at revitalizing neighborhood commercial districts.

This product faithfully reproduces the smoky flavor experienced at the 'Sopungon Jjukkumi' store located in Cheorwon, Gangwon-do. 'Cheonsa Mayo,' a combination of angel hair noodles and mayonnaise, is provided as a complimentary item.

SK Stoa will start selling this product through a mobile live commerce broadcast on the 26th. Customers who purchase it will receive a special discount of 3,500 KRW. Next month, it will also be featured on SK Stoa TV shopping broadcasts.

Last year, SK Stoa signed a business agreement with Theborn Korea to offer local restaurant menus in the form of HMR (Home Meal Replacement). Previously, products such as 'Pobangteo Dakbokkeumtang' and 'Mother’s Traditional Red Bean Porridge' were released.

An SK Stoa representative said, "Thanks to the success of previously launched products, which helped open sales channels for local small business owners, we plan to continue expanding win-win cooperation with small business owners going forward."