Dongseo Foods, Maxim Plant 5th Anniversary Event

Dongseo Foods announced on the 25th that it will hold a special event to celebrate the 5th anniversary of the Maxim brand experience space 'Maxim Plant' located in Hannam-dong, Seoul.

Dongsuh Foods Maxim Plant
Photo by Dongsuh Foods

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Maxim Plant opened in 2018 with the concept of 'a garden in the city, a coffee factory in the forest.' After recording about 110,000 visitors in its first year, it has attracted an average of 20,000 visitors per month, with a cumulative total of approximately 940,000 visitors to date.

To celebrate the 5th anniversary of its opening, from April 28 to May 1, customers who purchase manufactured beverages or coffee beans at the Maxim Plant store or buy coffee beans from the Maxim Plant online shop will receive a Kanu capsule-shaped keyring as a gift. The gifts will be given on a first-come, first-served basis and the event will end once the stock is depleted.

Additionally, until August 31, the 'Kanu Capsule Lounge' will be operated on the second basement floor of Maxim Plant, where visitors can experience the premium capsule coffee 'Kanu Barista,' which was launched earlier this year in February.

Kim Ji-hyun, head of the Brand Experience Business Team at Dongseo Foods, said, "We will continue to offer a moment of relaxation with a cup of coffee in the city through Maxim Plant, as well as present diverse experiential content."

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