Samsung C&T's 'Kuho' Holds the 20th 'Heart for Eye' Event

‘Kuho,’ a contemporary brand of architectural aesthetics operated by Samsung C&T Fashion Division, announced on the 25th that it will launch the 20th campaign of ‘Heart For Eye,’ which opens a bright world for visually impaired children.

Slogan 'Heart for Eye' Campaign
Photo by Samsung C&T Corporation

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Since 2006, Kuho has been conducting the Heart For Eye campaign, which was planned with the purpose of sharing the beauty of fashion with visually impaired children. The sales proceeds from the ‘Heart’ T-shirts, made with Kuho’s warm heart, have been donated to Samsung Medical Center, supporting eye-opening surgeries and treatment costs for a total of 409 children to date. Since 2019, to reflect the brand’s direction of deep understanding and affection for art, Kuho has presented special heart-themed works every year in collaboration with domestic artists.

This year, Kuho collaborated with artist Kwon Oh-sang, known for witty sculptures and carvings using photography and graphics, for the Heart For Eye campaign. Kwon transformed his 2018 installation work ‘Red Shirt and Whistle, Calder’s Circus’ into 2D graphics, applying it to this campaign’s T-shirts and eco-bags. ‘Red Shirt and Whistle, Calder’s Circus’ is a sculptural work that reselects and reconstructs images related to the film circus of Alexander Calder, the creator of the ‘mobile’ familiar to children.

Artist Kwon said, “I was reminded of the work I created while thinking of my own child through the Heart For Eye campaign,” and added, “I hope this collaboration with Kuho can be even a small help to visually impaired children.”

The Heart For Eye products this time consist of adult and children’s T-shirts, knit cardigans, knit vests, and eco-bags. They are sold at Kuho stores nationwide and Samsung C&T Fashion Division’s fashion and lifestyle specialty mall, SSF Shop.

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