Coca-Cola Launches 'Coca-Cola Zero Lemon'

Published 25 Apr.2023 08:14(KST)

Zero Sugar with Lemon Scent? Zero Calories, Launching in May

Coca-Cola announced on the 25th that it will launch ‘Coca-Cola Zero Lemon,’ a zero sugar and zero calorie Coca-Cola with added lemon flavor, on the 1st of next month.

Coca-Cola Zero Lemon

The new product, Coca-Cola Zero Lemon, is a way to enjoy the ‘Coca-Cola Zero,’ which has been a representative zero-calorie beverage since its first launch in Korea in 2006, in a different way. The company explained that it retains the refreshing taste of Coca-Cola while allowing consumers to enjoy the lightness of zero calories with a fresh lemon flavor.

The packaging visually differentiates the product by applying the brand’s signature red color and yellow, symbolizing lemon. While maintaining the identity of Coca-Cola Zero, a bright and lively yellow gradient is connected at the top to sensually express novelty. The advertisement images featuring NewJeans, released ahead of the product launch, are also eye-catching. Each member of NewJeans expresses Coca-Cola Zero Lemon with their unique lively and fresh charm, raising expectations for the new product.

Coca-Cola Zero Lemon will be officially launched on the 1st of next month and will be available for purchase at marts, convenience stores, and online through Coca-Cola Beverage, a subsidiary of LG Household & Health Care. On the Coca-Cola official application ‘CokePLAY,’ pre-orders are being accepted until the 27th only for the 24-pack of 355ml cans. Buyers will be entered into a draw to receive a ‘Coca-Cola Photobook’ showcasing various charms of NewJeans.

A Coca-Cola representative said, “As consumer interest in zero-calorie beverages continues to grow, we have newly introduced Coca-Cola Zero Lemon to expand consumers’ choices. We plan to present various marketing activities so that consumers can enjoy a fresh and thrilling daily life with Coca-Cola Zero Lemon.”