Lotte Homeshopping Sells 100,000 Units of 'Derek Lam 10 Crosby'

by Lee Seohee

Published 25 Apr.2023 08:47(KST)

Cumulative Order Amount Exceeding 6 Billion Won

Lotte Homeshopping announced on the 25th that the American designer brand 'Derek Lam 10 Crosby' sold 100,000 pieces in just three broadcasts.

Derek Lam 10 Crosby New Product Photoshoot. <br>Photo by Lotte Homeshopping

Derek Lam 10 Crosby New Product Photoshoot.
Photo by Lotte Homeshopping

Derek Lam 10 Crosby is a brand launched in 2011 by designer Derek Lam, a graduate of Parsons School of Design. It is based on women strolling along Crosby Street, the fashion mecca of New York, and mainly offers sophisticated yet comfortable attire. Lotte Homeshopping sold over 100,000 pieces in just three broadcasts, with cumulative order amounts exceeding 6 billion KRW. The order amount per broadcast was the highest among spring·summer season brands.

On the 25th of last month, early bird products such as Tencel blouses and summer suits recorded order amounts of 2 billion KRW, and on the 20th, Soho jackets sold more than 300 million KRW. Moving forward, they plan to continuously introduce new products using season-specialized materials to welcome the full summer season. On the 29th, they will sell Dolman T-shirts and square neck dresses through Elshow.