Coway Renovates 'Coway Gallery' at Yongsan I'Park Mall

by Choi Donghyeon

Published 24 Apr.2023 10:30(KST)

The brand experience and sales store 'Coway Gallery' located in Yongsan I'Park Mall, Seoul.

Coway announced on the 24th that it has newly renovated and reopened its brand experience and sales store, 'Coway Gallery,' at Yongsan I'Park Mall in Seoul.

Coway Gallery Yongsan I'Park Mall is Coway's fourth directly operated store. Following Gangnam Nonhyeon, Guro G Tower, and Giheung Living Power Center locations, it was established to expand customer experience opportunities and communication. Thanks to the high response to the I'Park Mall pop-up store operated for three months from December last year, the store size was doubled and renewed as a permanent store.

The new store operates on the 5th floor of Living Park in Yongsan I'Park Mall, the same location as the previous pop-up store, and offers a wider variety of products due to the increased store size. About 60 products, including water purifiers, air purifiers, mattresses, and massage chairs, can be thoroughly examined and purchased, with enhanced experiential elements and exhibition space interior.

At the new store, customers can freely experience key products such as the smart mattress and the Mind massage chair from the sleep and healing care brand 'BEREX.' In particular, through the 'Experience Mode' prepared for visitors, it is possible to experience only the core functions in a short time.

Coway Gallery Yongsan I'Park Mall is open to everyone without prior reservation and operates year-round. From Monday to Thursday, it is open from 10:30 AM to 8:30 PM, and on Fridays, weekends, and public holidays, from 10:30 AM to 9:00 PM.

A Coway representative said, "We are renewing and opening Coway Gallery as a regular store so that customers can directly compare and purchase innovative design products, including the new brand BEREX. We will continue to expand customer communication touchpoints by showcasing Coway's unique innovative functions and brand value through various experiential elements."