Samyangsa Q-One Sangkwaehwan Operates Popup Store in Seongsu-dong

by Kim Heungsoon

Published 24 Apr.2023 10:24(KST)

'Fresh Shower Room' to be Set Up by the 14th of Next Month

Samyang Corporation, an affiliate of Samyang Group, announced on the 24th that it will operate the Q-One Sangkwaehwan popup store 'Fresh Shower Room' near Seongsu-dong, Seoul, until the 14th of next month.

Sangswehan Offline Popup Store 'Fresh Shower Room'
[Photo by Samyang Corporation]

The popup store is designed with a shower room concept that helps relieve hangovers accumulated from drinking and provides a refreshing feeling. Visitors who enter the shower booth and catch a ball flying in the air for 10 seconds will receive one of the Sangkwaehwan products according to the color of the ball in the 'Air Shower Event.'

Targeting the MZ generation (Millennials + Generation Z), indoor and outdoor photo zones are also operated. Visitors who upload a photo verifying their visit to the popup store on their personal Instagram account can use the sticker photo booth set up inside the store. Among visitors who take photos at the outdoor photo zone and upload them to their personal Instagram account with the designated hashtag, 30 people will receive a Sangkwaehwan Booster. On weekends, an event is held where visitors randomly select a locker key number to receive Sangkwaehwan products and event goods.

Samyang Corporation introduced the Sangkwaehwan brand in 2013 with a pill-type hangover relief product. In February of this year, they strengthened their product lineup by launching the 'Sangkwaehwan Booster' and officially entered the beverage-type hangover relief market.