LF Mall Hosts 'Gift Festival' Event for Family Month
by Kim Heungsoon
Published 24 Apr.2023 10:03(KST)
Ongoing Until the 8th of Next Month
Gift Segmentation Based on Multi-Year Sales Data
LF announced on the 24th that it will hold a 'Gift Festival' event at LF Mall, a premium lifestyle specialty mall, until the 8th of next month in anticipation of May, the month of family.
LF Mall recommends customized gifts segmented into over 20 special exhibitions, focusing on popular items preferred by customers, categorized by recipient (parents, children, lovers, myself), price range, and category. The customized gifts by category cover a wide range of lifestyle items including fashion accessories, skincare, electronics, kitchenware, and home decor.
In particular, LF Mall operates exclusive exhibitions for fashion accessories and beauty brands, such as 'Seasonal Perfume Recommendations' featuring carefully selected golf products, wallets, belts, and niche perfumes, and 'Thoughtful Golf Gifts.' Selected products from major brands like Daks Golf, Atte Vanessa Bruno, Jill by Jill Stuart, FitFlop, Cole Haan, Atte Beauty, Buly, and Joboie are featured.
By searching the keyword 'Gift Festival' in the LF Mall search bar, customers can browse all event products at a glance. Eligible products come with benefits such as an additional 5% discount coupon and two free exchange coupons (free round-trip shipping).
According to LF Mall data, the top-selling item during last year’s family month gift season (April 25 to May 15, 2022) was the 'Daks Women’s Scarf Set Pleats T-shirt.' Following were 'FitFlop Leather Sneakers,' 'Hazzys Puppy Embroidery T-shirt Set,' 'Keen Men’s Slippers,' 'Isabel Marant T-shirt,' 'Officine Universelle Buly Perfume,' 'At Corner Crop Jacket,' and 'TNGT Polo Shirt,' representing a balanced mix of apparel, shoes, accessories, and perfumes from various brands.
Notably, the brand 'Daks' ranked the most within the top 50 items, accounting for more than half of the total. Besides the top-ranked women’s apparel, wallets, bags, and men’s clothing such as 'Leather Wallet,' 'Summer Lightweight Jumper,' and 'Quilted Leather Shoulder Bag' saw high demand during the May family month season at LF Mall. In fact, sales of Daks accessories (belts, wallets, bags, etc.) in May rank second only to the January Lunar New Year gift season throughout the year.
An LF representative explained, "Based on sales data accumulated over many years, we have carefully selected the best items that were popular during the family month gift season. We have curated customized gifts targeting various needs to enable efficient gift purchasing."
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