Burger King Launches 'Quattro Maximum... and More'

Burger King announced on the 24th that it will launch two new products called ‘Quattro Maximum Meat Focused Amazing Ultimate Grilled Patty of the Biggest for Super Meat Freak’ (hereinafter Quattro Maximum).

Burger King launches new product 'Quattro Maximum...etc.' Release.
[Photo by Burger King]

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The new products are characterized by the hearty satisfaction offered by Burger King's uniquely large and abundant burgers, available in two options: ‘Quattro Maximum 3’ with three patties and ‘Quattro Maximum 4’ with four patties. The patties are made of 100% pure beef, grilled over an open flame to give a smoky flavor, stacked layer upon layer, and topped with four different premium cheeses to enjoy a distinctive taste. The product was launched with a long name that intuitively expresses its features, and in stores, it is wittily referred to as ‘Quattro Maximum... abbreviated’.

To celebrate the launch of the new product, Burger King is holding a consumer participation event using the product naming. The ‘Overwhelming Name King’ event, running from the 28th of this month to the 28th of next month, is a fast product name typing event. Participants can join by entering the event on the Burger King website, checking their records, and submitting their entries. Burger King will hold a drawing to award prizes such as PlayStation consoles and premium keyboards.

The ‘Word Making’ event, held for two weeks starting from the 8th of next month, invites participants to create their own words using word stickers produced by Burger King and upload them to their personal accounts with the required hashtags to enter a drawing for various prizes.

A Burger King communications representative explained, “We have launched a product that offers a unique enjoyment from naming to visuals for ‘fun consumers’ who seek fun even in food.”

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