Jeju Samdasoo Wins Communication Grand Prize at the iF Design Award

Published 24 Apr.2023 08:54(KST)

Jeju Samdasoo announced on the 24th that it received the main award in the Communication Design category at the German ‘iF Design Award 2023’ in recognition of its achievements in eco-friendly communication.

Jeju Samdasoo Wins Communication Grand Prize at the iF Design Award

The ‘iF Design Award’ began in Germany in 1953 and is one of the most prestigious awards in the design field with the longest history worldwide. Along with Germany’s ‘Red Dot Design Award’ and the United States’ ‘IDEA,’ it is considered one of the world’s top three design awards.

The product awarded by Jeju Development Corporation is the ‘Jeju Samdasoo Eco-friendly Brand Design.’ The Samdasoo brand story was linked to the characteristics of Jeju’s pristine nature and realized through a distinctive and original product design. The effort to deliver the product’s eco-friendly value to customers in a familiar way was highly praised.

In particular, Jeju Development Corporation stated that this award is even more meaningful as it recognizes efforts beyond product design to overall ‘eco-friendly communication.’ In fact, Jeju Development Corporation is striving to maintain the highest quality by establishing eco-friendly product production and resource circulation systems and utilizing the latest AI technologies such as artificial intelligence.

Baek Kyung-hoon, CEO of Jeju Development Corporation, said, “We are very pleased that the sincerity and efforts toward Jeju Samdasoo’s eco-friendly vision are being recognized globally,” and added, “On the 25th anniversary of its launch, as Korea’s leading drinking water brand, we will accelerate eco-friendly management based on ‘Jeju’s pristine nature’ to share genuine and sustainable values with our customers.”