Why Danggeun Market Started Its Webtoon Service

Danggeun Market (co-CEOs Kim Yong-hyun and Hwang Do-yeon) announced on the 20th that it has released a webtoon titled "Danggeuni-toon," featuring "Danggeuni" as the main character. Danggeuni-toon is the first webtoon series created with Danggeuni, the mascot of Danggeun Market, set in a neighborhood where Danggeuni lives together with neighbors. It depicts heartwarming scenes from every corner of the neighborhood and the small daily stories of Danggeuni communicating with neighbors while roaming around the entire village.

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Episodes of Danggeuni-toon will be released weekly. They can be viewed on the newly launched Danggeuni Biz Profile within the Danggeun Market app and on the Danggeuni Instagram channel, which opened on the 1st. In addition to Danggeuni-toon, digital content such as illustrations featuring Danggeuni will be regularly posted. Danggeun Market plans to continue offering diverse content through Danggeuni’s official channels to get closer to users’ daily lives.

Hong Cha-min, head of the branding team at Danggeun Market, said, "We plan to creatively share stories about Danggeuni on the newly launched official Danggeuni channels."

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