Daemyung Station, Self-Conducted Customer Satisfaction Analysis Reports NPS Score of 9.3

by Cho Seongpill

Published 20 Apr.2023 09:21(KST)

Satisfaction Evaluation Report: 87% 'Very Satisfied'

Daemyung Station, which operates the life care funeral service brand 'Daemyung I'm Ready,' recorded an NPS (Net Promoter Score) of 9.3 in last year's funeral service customer satisfaction analysis.

Daemyung Station announced that it received a high rating of 9.3 points on the NPS in its own satisfaction survey conducted last year among customers using its funeral service.
[Photo by Daemyung Station]

On the 20th, Daemyung Station announced the results of its 2022 funeral service customer satisfaction self-survey. Previously, Daemyung Station conducted surveys on ▲satisfaction evaluation ▲NPS evaluation ▲satisfaction evaluation of seven major service items targeting all customers who subscribed to the Daemyung I'm Ready funeral product. The survey was conducted via telephone consultation within 10 business days after the funeral was completed.

As a result of the survey, 87% of respondents answered 'very satisfied' in the satisfaction evaluation. Including those who answered 'satisfied,' the figure reached 99%. Daemyung Station explained that the 99% satisfaction rate of 'satisfied' or higher was recorded for two consecutive years following 2021.

In the NPS evaluation, the score remained at 9.3, the same as last year. The NPS evaluation is a 10-point scale item that asks whether the service or product would be recommended to family, friends, colleagues, or others around them. A Daemyung Station official said, "We will continue to repay the interest and support with trustworthy, satisfying, and highly complete services that customers can truly feel."