CJ CheilJedang to Expand Consumer Touchpoints for 'Exycle Crispy Chips'

CJ CheilJedang's food upcycling snack brand ‘Excycle Basak Chip’ is strengthening communication through consumer participation environmental events and expanding pop-up stores.

CJ CheilJedang employees are taking a commemorative photo after completing a plogging event on the 19th.
[Photo by CJ CheilJedang]

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CJ CheilJedang Excycle Basak Chip announced on the 20th that it will conduct an environmental protection campaign and expand the operation of pop-up stores. The company aims to take the lead in enabling consumers to enjoy the food upcycling culture in a healthier and more enjoyable way.

First, on April 22, Earth Day, a plogging campaign (plogging: picking up trash while walking) was held. Employees working at the integrated research center CJ Blossom Park located in Suwon, Gyeonggi-do, participated in the ‘Plogging Walkers Club’ event held on the 19th. The Plogging Walkers Club is a volunteer group for the Earth created by the Food Upcycling CIC (Company Independent Organization) team. Starting with the first Plogging Walkers Club activity held around the CJ CheilJedang headquarters last month, the participation scope will be expanded to include general consumers.

Additionally, CJ CheilJedang is operating a food upcycling pop-up store at The Hyundai Daegu until the 27th of this month to expand consumer contact points. In line with the concept of ‘delivering an enjoyable food upcycling culture,’ this pop-up store is designed not only for simple product purchases but also to allow various consumer experiences. The pop-up store features a green color-themed photo zone with a large Basak Chip doll made of eco-friendly materials for taking various certification photos, and a space where visitors can also check the original food byproducts. The pop-up store also sells eco-friendly concept goods such as snack sealing clips made by upcycling plastic.

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