Jongno-gu Hosts 'Danjongbi Queen Jeongsun Cultural Festival'
Published 20 Apr.2023 07:40(KST)
Updated 20 Apr.2023 08:04(KST)
Jongno-gu to Hold ‘Queen Jeongsun Cultural Festival’ at Sungin Neighborhood Park on the 22nd… Memorial Ceremony, Court Dance, Dyeing Experience, and More
Under the Theme ‘Duty Preserved with the Village,’ Featuring Memorial Ceremony, Court Dance, Poetry Recitation, and More
Side Events Include Dyeing Experience, Eco-friendly Shampoo Bar Making, and ‘Queen Jeongsun Breath Trail’ Tour with Alleyway Guides
Jongno-gu (Mayor Jeong Munheon) will hold the ‘Queen Jeongsun, the Widow of King Danjong Cultural Festival’ at Dongmangbong in Sungin Neighborhood Park on the 22nd.
This event commemorates the loyalty of Queen Jeongsun, the widow of the 6th King of Joseon, Danjong, highlights the connection between Jongno and Queen Jeongsun, and aims to promote the valuable historical and cultural heritage of the area. The festival began in 2008 and is now in its 15th year.
This year’s theme is ‘Duty Preserved with the Village: Teachings from the Life of Queen Jeongsun,’ featuring a memorial ceremony, court dance performances depicting Queen Jeongsun’s life, and poetry recitations.
Additionally, from 1 PM to 3 PM, prior to the main event, various resident participation programs such as dyeing experience and eco-friendly shampoo bar making will be offered. There will also be a ‘Queen Jeongsun Breath Trail’ tour program, where participants can explore sites starting from Changsin Station, including Jajudongsaem (Biudang), Cheongryongsa (site of Jeongeopwon), Dongmangbong, and the Queen Jeongsun Memorial Hall, accompanied by an alleyway guide.
The opening ceremony will begin at 3 PM with a pre-ceremony performance, followed by introductions of guests, congratulatory speeches, and the memorial rite.
Queen Jeongsun Song, who was appointed queen at a young age, was expelled from the palace when King Danjong was exiled to Yeongwol. After Danjong’s death, she is said to have climbed Dongmangbong daily to pray for his soul. After becoming a government servant, she had to sustain herself through hard dyeing work, during which the villagers held a women-only market to bring her sewing materials.
In response, Jongno-gu has developed and operates an alleyway tour course in Sungin-dong that covers related historical sites such as Cheongryongsa where Queen Jeongsun stayed, the site of Jeongeopwon, Dongmangbong (Dongmangjeong) where she prayed daily for Danjong’s safety, and Yeongdo Bridge where Danjong bid his last farewell when exiled to Yeongwol. Reservations for the alleyway guide program can be made through the ‘Historical and Cultural Tourism’ page on the district office website.
Mayor Jeong Munheon stated, “We have organized this meaningful event to remember Queen Jeongsun, one of Jongno’s historical figures, and to raise historical awareness among all of us living today. We will develop the Queen Jeongsun Cultural Festival into a representative local event enjoyed not only by residents but also by domestic and international tourists visiting Jongno.”
Enjoy Jangchungdan-gil in Jung-gu, Seoul! Spring Event Brings Excitement to the Commercial Area!
‘Enjoy Jangchungdan-gil in Spring!’ Held on the 21st from 11 AM to 8 PM at Namsaoyeong Plaza and Jangchungdan-gil Area
Instant Lottery Tickets Given for Purchases Over 20,000 KRW; Winning Tickets Usable Like Cash Until the 29th
Diverse Experience Booths and SNS Promotion Busking Offer ‘Five Senses Satisfaction’ Programs
Jung-gu, Seoul (Mayor Kim Gilsung) will hold the ‘Enjoy Jangchungdan-gil in Spring!’ event on the 21st at Namsaoyeong Plaza and the Jangchungdan-gil area. The district plans to hold monthly events through the end of the year to promote the commercial area and boost sales.
Welcoming spring, various promotions will be conducted to recharge residents, nearby university students, and office workers, satisfying all five senses.
On the day of the event, customers who purchase goods worth 20,000 KRW or more at designated stores in the Jangchungdan-gil area will receive instant lottery tickets. Prizes include 3,000 KRW, 5,000 KRW, and 10,000 KRW vouchers. Winning tickets can be used like cash within the Jangchungdan-gil commercial area until April 29.
Visitors can also receive lottery tickets by taking photos at the photo zone in Namsaoyeong Plaza and posting promotional messages about Jangchungdan-gil on SNS, or by participating in the Namsan Flower Road Walking Contest on April 29 and visiting the National Theater event booth.
A relaxation space called the LAZY zone has been created on the grass at Namsaoyeong Plaza. It is a place where those tired of daily life can rest comfortably and recharge with the energy of spring.
Other diverse programs include a flea market, character cotton candy making, dalgona (Korean sugar candy) experience, face painting, caricature drawing, mini bag making, coffee grounds air freshener making, and flowerpot decorating. The busking stage at Namsaoyeong Plaza will feature circus acts, magic shows, and musical performances.
Since 2022, Seoul City has selected five promising local commercial areas, including Jangchungdan-gil, through the Local Brand Commercial Area Development Project, providing up to 3 billion KRW in support over three years.
This event was prepared from early this year by a private commercial area development organization formed to revitalize the Jangchungdan-gil commercial area, in cooperation with the merchants’ association.
Mayor Kim Gilsung said, “Jung-gu is nurturing local brands by utilizing the historical and cultural resources of Jangchungdan-gil. We will continue to provide multifaceted support so that it grows into an alleyway commercial area that embraces all generations.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.