Chevrolet, Large-Scale Nationwide Test Drive Event for 'Trax Crossover'

by Ryu Hyunseok

Published 19 Apr.2023 10:15(KST)

Chevrolet announced on the 19th that it will hold a nationwide test drive event where customers can see and experience the Trax Crossover firsthand.

This test drive event can be applied for through the Chevrolet website until May 15. Anyone aged 21 or older with a valid driver's license can apply. Customers can choose their preferred region and time (until May 28) for the test drive. After applying, they will confirm the exact test drive date with the car manager at the Chevrolet dealership in their area and then proceed with the Trax Crossover test drive experience.

To commemorate this test drive event, Chevrolet is also holding a generous prize giveaway. Prizes will be awarded through a draw among customers who complete the test drive during the event period. The prizes include an LG Electronics StanbyMe (1 winner), Lotte Hotel accommodation voucher worth 500,000 KRW (3 winners), Aesop Reverence Duet Hand Care (15 winners), and GS Caltex mobile fuel vouchers worth 30,000 KRW (100 winners).

Chevrolet, Large-Scale Nationwide Test Drive Event for 'Trax Crossover'

Jung Jung-yoon, Chief Marketing Officer of GM Korea, said, “We hope many customers will see and experience the unique charm and value of the Trax Crossover through this large-scale nationwide test drive event held over a month.” He added, “Chevrolet plans to focus all efforts on increasing domestic production volume and other measures to repay customers’ enthusiastic support and deliver vehicles faster.”

The Trax Crossover is a crossover model that combines the comfortable driving performance of a sedan with the versatility of a sport utility vehicle (SUV). It offers a reasonable price, stylish design, versatility, and excellent space utilization. In particular, it is available in four trims: RS, which emphasizes a sleek and sporty design; ACTIV, which highlights a dynamic outdoor feel; and two other trims, providing various options to suit customers’ lifestyles.

Meanwhile, alongside the large-scale test drive event, Chevrolet is holding a complex cultural event combining vehicle exhibitions, docent programs, and test drives, themed around ‘5th Avenue,’ the famous shopping street in Manhattan, New York, USA. The final event will be held from the 21st to the 23rd at the Lotte Outlet Isiapolis branch in Daegu Metropolitan City.