Lotte Department Store Unveils Breguet 2023 New Products Worldwide First

by Kim Yuri

Published 19 Apr.2023 09:26(KST)

Popup at Jamsil Branch AvenueL The Crown from 18 to 30

Lotte Department Store announced that from the 18th to the 30th, it will showcase a pop-up store for the 248-year-old watch brand 'Breguet' on the basement 1st floor of The Crown at AvenueL Jamsil Branch.

Exclusively hosted by Lotte Department Store, this pop-up store features the theme 'The Art of Breguet' and will unveil the 2023 new Classic Perpetual Calendar model for the first time worldwide. Along with iconic Breguet products such as the Classic Collection and Reine de Naples, the pocket watch 2795, exhibited at the overseas Breguet Museum, will also be displayed.

An experiential space has been created where visitors can closely examine Breguet's signature elements such as Breguet hands, secret signatures, unique serial numbers, Breguet numerals, and guilloch? dials. ※

Models are showcasing the 2023 new Classic Perpetual Calendar at the 'Breguet' pop-up held at Lotte Department Store Jamsil AvenueL 'The Crown' [Photo by Lotte Department Store].