Shinsegae International Yeonjak Collaborates with Majesti Barbershop

Shinsegae International's Yeonjak announced on the 19th that it will target the male sentiment of men in their 20s and 30s throughout this month through a collaboration with the men's premium beauty shop 'Majesty Barbershop.'

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During the event period, customers visiting Majesty Barbershop will be offered Yeonjak's 'Calming & Comforting Ampoule' service, which is excellent for skin cooling and soothing after shaving. In addition to setting up a tester zone where customers can directly experience the product, a 'Home Care Kit (Calming & Comforting Ampoule and Cream)' will also be given as a gift so that customers can care for skin irritated by shaving at home.

Yeonjak's Calming & Comforting Ampoule, containing the cooling ingredient Sophora flavescens, lowers the skin temperature by about 4℃ immediately upon application, helping to soothe sensitive skin. It is also absorbed smoothly without stickiness, receiving positive responses from men who prefer a refreshing finish.

A Yeonjak representative said, "As the number of grooming enthusiasts investing in skincare increases, this product is gaining attention as a soothing cheat key that instantly calms men's skin irritated and heated by shaving, exercise, and other factors."

The collaboration event between Yeonjak and Majesty Barbershop will be held until the 30th of this month at Majesty Barbershop Starfield COEX Mall branch, Lotte World Mall branch, and Hyundai Department Store Pangyo branch.

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