Shinsegae Department Store Hosts Lab-Grown Diamond Event Targeting MZ Generation

by Cho Seongpill

Published 19 Apr.2023 06:00(KST)

Introducing 'Earnest Seoul' Products at Gangnam Branch

Shinsegae Department Store announced on the 19th that it will hold a 'Lab-Grown Diamond' event targeting the MZ generation (Millennials + Generation Z) until the 26th.

Shinsegae Department Store Hosts Lab-Grown Diamond Event Targeting MZ Generation

At the event held at the Gangnam branch, the artificial diamond brand 'Earnest Seoul' will showcase over 100 jewelry items including rings, bracelets, and necklaces.

Customers will receive up to a 20% discount, and those who purchase more than 500,000 KRW on the day will also be given a 'Fragrance Oil' and a 'Stone Diffuser Gift Set.'

A personal jewelry advisor will be stationed at the venue to provide one-on-one customized consultations and product recommendations for customers.

A Shinsegae Department Store official stated, "This event was prepared for the MZ generation, who value conscious consumption."